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Milk Traced
https://www.mijnmelk.nl
'Mijn Melk', literally 'My Milk', is a small scale Dutch initiative through which four dairy farmers sell their milk through supermarket chains with the promise of full traceability. The packaging of a product is personalized to the farm which takes the seriously the notion of traceability as a process of giving identity to what is produced in bulk.
On the top of the bottle there is a QR code which can be scanned and which resolves to the following url: https://mijnboerderij.mijnmelk.nl/?f=8D8F970C4BB1&b=R2337701.
This leads us to an attractive webpage (which can be used without a mouse?!) that tells us many things about the product:
-The name and location of farm
-The name of the farmer
-The date and time the cow was milked
-The time the milk was bottled
-Batch number of the milk
-What weather it was at the day of milking
-Average fat, protein and lactose contents
-How many cows the farms has
-How often the cows have been milked the last 24 hours
With just 4 farms involved the approach is boutique but hopefully it can and will scale.
https://www.mijnmelk.nl
'Mijn Melk', literally 'My Milk', is a small scale Dutch initiative through which four dairy farmers sell their milk through supermarket chains with the promise of full traceability. The packaging of a product is personalized to the farm which takes the seriously the notion of traceability as a process of giving identity to what is produced in bulk.
On the top of the bottle there is a QR code which can be scanned and which resolves to the following url: https://mijnboerderij.mijnmelk.nl/?f=8D8F970C4BB1&b=R2337701.
This leads us to an attractive webpage (which can be used without a mouse?!) that tells us many things about the product:
-The name and location of farm
-The name of the farmer
-The date and time the cow was milked
-The time the milk was bottled
-Batch number of the milk
-What weather it was at the day of milking
-Average fat, protein and lactose contents
-How many cows the farms has
-How often the cows have been milked the last 24 hours
With just 4 farms involved the approach is boutique but hopefully it can and will scale.
Transparent milk straight from the farm
https://www.mijnmelk.nl/nieuws/melk-van-de-boerderij-transparant-en-traceerbaar-met-online-data/
nsumenten worden steeds kritischer en dus ook sceptischer. Wij willen graag het verhaal van de boer vertellen. Wij zijn trots op onze processen en producten. We hebben een heleboel data beschikbaar omdat onze boeren gebruikmaken van onder andere melkrobots die meten wanneer de koe gemolken is en wat de waardes van de melk zijn. Tegelijkertijd weten we dat consumenten behoefte hebben aan openheid. Dus waarom zouden we informatie die we hebben niet op een begrijpelijke manier inzichtelijk maken?
https://www.mijnmelk.nl/nieuws/melk-van-de-boerderij-transparant-en-traceerbaar-met-online-data/
nsumenten worden steeds kritischer en dus ook sceptischer. Wij willen graag het verhaal van de boer vertellen. Wij zijn trots op onze processen en producten. We hebben een heleboel data beschikbaar omdat onze boeren gebruikmaken van onder andere melkrobots die meten wanneer de koe gemolken is en wat de waardes van de melk zijn. Tegelijkertijd weten we dat consumenten behoefte hebben aan openheid. Dus waarom zouden we informatie die we hebben niet op een begrijpelijke manier inzichtelijk maken?
Milk Moovement, Company Website
https://www.milkmoovement.com/
Actionable Intelligence Across the Dairy Supply Chain
https://www.milkmoovement.com/
Actionable Intelligence Across the Dairy Supply Chain