Keogh's Spud Nav
https://www.keoghs.ie/spud-nav/


A food company that aims to inform its customers about the origin of its products often faces practical challenges when production scales. The inverse of this is that a small company can add value to a customer in an endearing manner. The best example to date is the Irish Chip company Keogh's product finder SpudNav. Each Keogh's bag contains the name of the field where the potato was grown, the name of the cook of the chip. Using SpudNav you can then find the location of the farm, a picture and bio of the cook (in our case Darren, something of the Gordon Ramsey of chip making) and it even gives you information on the origin of additional ingredients like vinegar and butter at faarm level.