RTB, Real-Time Bidding (the add supply chain)
https://www.iccl.ie/rtb/


The online advertising's Real-Time Bidding (RTB)is the biggest data breach ever recorded. It tracks and shares what people view online and their real-world location with countless companies. This happens 178 Trillion times every year in U.S. & Europe.
ads rtb surveillance tracking | permalink | 2023-04-03 11:30:40

Content Taxonomy 3.0
https://iabtechlab.com/standards/content-taxonomy/


The Content Taxonomy provides a “common language” that can be used when describing content. Typical uses of the content taxonomy are contextual targeting and brand safety.