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Book: Cannibals with Forks, The Triple Bottom Line of 21st Century Business
https://books.google.nl/books/about/Cannibals_with_Forks.html?id=dIJAbIM7XNcC
Market success will often depend upon a company's ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice. This is the ur-text for market-driven certification schemes.
https://books.google.nl/books/about/Cannibals_with_Forks.html?id=dIJAbIM7XNcC
Market success will often depend upon a company's ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice. This is the ur-text for market-driven certification schemes.