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ALDI Traceability Code
https://transparantie.aldi.nl/
While it seems to have been rolled out four or five years ago, the Aldi Traceablity Tool (ATC) it is not widely known. Shown is the label of a chicken product with a QR code. Following the link or by going to the link above and pasting in:
STB230866310200180
You are shown the company and location responsible for farming, slaughtering and processing and finally the packager. Also given are the relevant certifications.
There are crucial bits of information things missing though, most of all the relevant dates. How long has this piece of chicken been in a freezer? It does show that Dutch poultry is local and has a short value chains, all companies are located close to each other. Most meat in Dutch supermarkets has a ‘Better Leven’ (better living) logo, an animal welfare scheme managed by the Dutch equivalent to the RSPCA, this product markedly does not. The ‘Beter Leven logo does not give the consumer ‘much additional information about a product. The suggestion is that by giving us more data about the product (which is a very good thing!) Aldi is potentially hiding the lesser conditions the chickens are farmed in.
Interestingly the AD newspaper ran an article in 2021 (!) that Aldi would be switching to a full product line logoed with ‘Beter Leven’ in 2023. The year has not ended yet, shall we say.
https://transparantie.aldi.nl/
While it seems to have been rolled out four or five years ago, the Aldi Traceablity Tool (ATC) it is not widely known. Shown is the label of a chicken product with a QR code. Following the link or by going to the link above and pasting in:
STB230866310200180
You are shown the company and location responsible for farming, slaughtering and processing and finally the packager. Also given are the relevant certifications.
There are crucial bits of information things missing though, most of all the relevant dates. How long has this piece of chicken been in a freezer? It does show that Dutch poultry is local and has a short value chains, all companies are located close to each other. Most meat in Dutch supermarkets has a ‘Better Leven’ (better living) logo, an animal welfare scheme managed by the Dutch equivalent to the RSPCA, this product markedly does not. The ‘Beter Leven logo does not give the consumer ‘much additional information about a product. The suggestion is that by giving us more data about the product (which is a very good thing!) Aldi is potentially hiding the lesser conditions the chickens are farmed in.
Interestingly the AD newspaper ran an article in 2021 (!) that Aldi would be switching to a full product line logoed with ‘Beter Leven’ in 2023. The year has not ended yet, shall we say.