In the cattle industry, following the supply chain can be challenging. Beef companies need livestock supplied from ranches near their slaughterhouses. Today, JBS, Marfrig and Minerva have an obligation to ensure that their direct suppliers are not involved in illegal deforestation, but before arriving at a slaughterhouse, livestock usually pass through two to three farms, sometimes more. “Farms that feed, raise, fatten and deliver animals to the slaughterhouses are becoming fewer and fewer,” Tiago Reis, a researcher at Trase, an initiative by the NGO Global Canopy and the Stockholm Environment Institute to establish greater supply chain transparency, told Forbidden Stories.
An online tool developed last year by the NGO Global Witness aims to monitor and expose deforestation linked to the indirect supply chain of Brazilian meat company JBS.
Brazil Big Beef Watch, a Twitter bot, uses satellite data and cattle transit permit data to identify whether a ranch where deforestation was detected is part of JBS’s supply chain.
Environmentalists have often criticized JBS, the world’s biggest meat producer, for being opaque about its indirect supply chain and its inability to take action.
The new tool, Global Witness says, aims to serve as a way to call on JBS to take action and for the company’s financers to stop backing it until JBS can prove that its supply chain is deforestation-free.
Safe Trace, Company Website https://www.agrotransparencia.com.br/homeenglish
Safe Trace company is specialized in the traceability of food production chain, integrating information from all links, from the producer to the consumer's plate. ? By purchasing products with the Safe Trace label, you will know where the food consumed comes from, as well as having the transparency that the producer is acting according to socio-environmental and sanitary standards, thanks to a constant monitoring process.
Traceablity in McDonald's supply chain https://corporate.mcdonalds.com/corpmcd/our-purpose-and-impact/our-planet/conserving-forests.html
Increasing traceability in our supply chains, especially in areas of heightened risks for deforestation, gives us better idea of where challenges lie and how to best focus our resources and scale to effect lasting change. We also know that our complete supply chain emissions disclosure, including deforestation emissions, relies upon increased traceability. We have achieved significant milestones, especially in our chicken supply chain, by mapping soy sourced for animal feed with real data from our Soy Calculator, which you can learn more about below. Key opportunities for improving include engaging with indirect suppliers, auctions and feedlots for beef and continuing to expand soy traceability. We plan to expand this work to other commodities beyond 2020, continuing to understand the impacts of our supply chains.