Goldfish.io; Company Website
https://goldfish.io/
Due diligence is painful and expectations are rising. New seafood product sourcing risks seem to make the headlines every day. Goldfish software provides the assurance you need to screen every transaction in real time.

Fish4Ever Traceability
https://fish4ever.co.uk/


In the local eco-shop I bought a tin of mackerel from Fish4Ever for no other reason than that it promised traceability of the fish back to the boat that caught it. I had not heard of this company/advocacy group before but from this somewhat older interview I learned that they are also campaigning for MSC to be more strict on some aspects of fisheries. Earlier I looked at the same functionality offered by John West.





The code takes me to this page which contains not just a deep level of factual information on this fishery (species, catching method, catching area) but also a detailed statement on why they sell this particular mackerel even while it lost its MSC certification, this again branching out in the wider implications of climate change and conflicts in governance in relation to conversation areas.

This is a really good source of information on a product level, especially when you compare it with John West. It you are going to be annoying I would say that traceability is not just about showing the physical source but the entire chain: who processed and canned, storage points, age of the product. It’s not easy, but if we are looking for the avant-garde of traceability that is what we look for. Fish4Ever does has an informative page on their Quality Charter. Point 2 “We will always use the shortest possible supply chain” is relevant here, but again: show it! But I am not complaining this is a really nice traceability service that can serve as an example to many others. What I also like about it is that the traceability is so central to their value proposition. Really Cool.