Factsheet; True Price experiment at Albert Heijn
https://static.ah.nl/binaries/ah/content/assets/ah-nl/permanent/over-ah/true-pricing-ah.pdf


Dit document beschrijft op hoofdlijnen de resultaten, aanpak, data, aannames en beperkingen van de echte prijs analyse die door True Price in opdracht van Albert Heijn is uitgevoerd. Deze analyse volgt de True Price Methodologie (ontwikkeld i.s.m. Wageningen University). Dit is een wetenschappelijk onderbouwde en breed ondersteunde methode om de echte prijs van producten te berekenen. Dit document is geschreven voor lezers die meer willen weten en leren over de berekeningen.
ah coffee factsheet lca true_price | permalink | 2023-07-07 08:51:15

True Price experiment at Albert Heijn To Go
https://static.ah.nl/binaries/ah/content/assets/ah-nl/core/about/duurzaamheid/paper-true-price-experiment-albert-heijn-to-go-june-4th.pdf
Albert Heijn is the market leader in supermarkets in The Netherlands. The purpose of Albert Heijn is: Together we make eating better the easy choice. For everyone. Albert Heijn wants to make a meaningful contribution to a healthy, social and sustainable society. If we want to preserve the value of food and drink for future generations, the food system will need a major overhaul. That’s why Albert Heijn wants to be crystal clear about where food comes from, how it’s made and what its ingredients are. We also want to reduce the impact of our products so that our customers can easily make sustainable choices and never doubt whether they’re doing the right thing. True Price is one of the ideas to give better insight to customers to help them make a more sustainable choice.