Paper: Consumer Trust in Social Responsibility Communications: The Role of Supply Chain Visibility
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Consumers are becoming more knowledgeable about companies’ social responsibility (SR) practices. As a result, they are increasingly skeptical when companies do not provide clear information about these practices. One way to overcome this skepticism is to strengthen consumer trust through improved supply chain trans- parency. To create transparency requires a company to both gain visibility into its supply chain and disclose information to consumers. However, the current SR literature has only focused on the effect of disclosure on consumer trust, while the effect of visibility on trust in SR communications is not well understood.
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