Report, Data Ports in action https://www.theconsumergoodsforum.com/wp-content/uploads/202004-CGF-E2E-DataPorts-in-Action-Paper.pdf
Managing and sharing product information across the entire value chain is still a fundamental challenge for the consumer goods and retail industry. The Board of The Consumer Good Fo- rum (CGF) acknowledges the need to move urgently and at scale beyond current industry and organisational paradigms to drive a step-change forward via the Product Data Coalition of Action. Most of the current initiatives have focused on managing and sharing product master data across the industry:
(1) verifying GTINs globally (2) defining and maintaining a core set of product attributes and (3) ensuring the best possible data quality via a consistent approach based on Data Quality Business Rules. In addition, there is a voluntary innovation track which has focused on new technologies to leapfrog data exchange (4) via DataPorts.
One of the key premises is that new technologies such as Arti- ficial Intelligence (AI) promise a future for data transformation, validation and exchange that is likely to be more responsive and accurate than current approaches. For that reason, we are currently exploring “DataPorts” as a new, easy and cost-efficient way to exchange data in a decentralised, federated manner across the whole value chain (including consumers), lever- aging technology innovations in cloud/APIs, AI and Machine Learning (ML). This new way of peer-to-peer data exchange allows for more automation and flexible dialogues between systems of trading partners.